Do you have a few million burning a hole in your pocket? The ads for this year’s Super Bowl are a little pricey – $4 million for a thirty second spot, $8 million if you want a whole minute.
These ads have become a cultural phenomenon. With a viewing audience of over 110 million people, marketers have the attention of a multitude of potential customers. A lot of people only watch the game so they can see the commercials. The commercials are often more entertaining than the game. On a number of occasions, advertisers would have been better off keeping their money. Some of the commercials are nonsensical, inappropriate, or just not funny.
What would you try to communicate if you had an audience of over 100 million viewers? If you had the resources, what would your message be?
In a sport where a main topic of conversation has been about accusations over deflated footballs, you wonder what is truly important to folks these days. I know the NFL is big business, but, in the grand scheme of things, does this game warrant all the hype? Do you remember who won the Super Bowl in the last few years? Most of us would have to look it up … if we cared.
What we care about shows up in how we spend our time, talent, treasure, attention, and energy.
If we were to conduct an inventory on such things, what would people know about us? What would we know about ourselves?
Most of us are trying to do the best we can. We can all find flaws. If we can’t, there is usually somebody close by who can help us find them. It never has been about perfection. In fact, the sooner we discover that we need help, the sooner we can grow and mature.
Paul wrote to his Philippian friends: “And I am sure that God, who began the good work within you, will continue His work until it is finally finished” (Philippians 1:6). Jesus promised His followers that the Advocate, the Counselor, the Holy Spirit would come to guide us into all truth (John 16:13). In other words, we can receive all the assistance we need. James wrote: “If you need wisdom – if you want to know what God wants you to do – ask Him, and He will gladly tell you” (James 1:5) and added: “The reason you don’t have what you want is that you don’t ask God for it” (James 4:2).
That would make a powerful message for the world, right? Instead of relying on our own smarts, why not seek God? The One who created you knows what you need – turn to Him.
I know. Plenty of people would scoff. Many would reject it out of hand. Others would be convinced they don’t need any help. But some would listen. Some would believe. Perhaps we don’t need a Super Bowl commercial to spread the Word. Perhaps we could do it. Hey, that sounds biblical!