Somebody in marketing came up with the idea. A new doll would be produced just in time for the holidays. It was a baby Jesus doll. Senior leadership for the department store signed off on it. The promotion people went to work. Here was their tag line: “Washable, cuddly, and unbreakable.” It was cleverly packaged in straw, plastic, and satin. The doll rested in a miniature manger. There were even a few lines from Luke 2 printed on the box. It was a great idea.
There was only one problem. The dolls didn’t sell, not at the projected numbers. People were just not buying them. The corporate execs were ready to write the whole thing off.
One store manager decided to make one last effort to move the dolls off the shelves. He created a display headed by a big banner that read:
“Baby Jesus, Marked down 50% – Get him while you can!”
Everybody is looking for a bargain these days, even in their religion. Consumer spirituality leaves a lot to be desired. When you consider what it cost Christ to offer us life, you can never be satisfied with a marked-down faith. A relationship with Christ is too important to cheapen or water down. He gave us His best. What have we offered Him?